Wednesday, January 9, 2008

Circulent

I did some work on Devil's Handiwork! I actually created a name for the company Shelby worked for as a spy: Circulent.

I know... you're thinking, what the hell is that? Well, I was looking up stuff on corporate symbology (and got all sidetracked on how Freemasons and the Illuminati are rumored to influence corporate logos and branding and whatnot, which I don't buy, really)... and the star, Sirius, kept coming up in the symbols. Sirius is, of course, the brightest star in the sky... the Dogstar... Canis major... aaaannnyyyyyway....

So, I am thinking, "Sirius... Sirius... Sirius...." while looking at a Wikipedia article on the naming etymolgy of companies. And I kept reading on there where these companies just jam two unrelated words together and create a new word for their company. So, I looked up Sirius in the dictionary for ideas. And it said "bright, shining" and I thought, Luminescent.

So I go to look that up, and my eye lands on another word: lucluent. I forget the exact meaning of that, but it is pronounced, "LOO-ku-LENT." So, I combined that word with "Sirius," spelled it with a "C" and got Circulent. (Which would be pronounced as "SIR-ku-LENT.")

Now that word has some connotations! Light, brightness, the star as a symbol(more Freemasonry crap, if I need to add it for some reason), the star as a... star... PLUS... it sounds like it could have something to do with a circle, which could come in handy, too!